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Joachim Frykberg

The president of the Jula Holding Group, Joachim Frykberg, has been working at Jula since 2002. He first worked for the company as marketing manager for nine years, before becoming the president of Jula AB. In 2019 he became president of the Jula Holding Group.

– It’s obviously exciting to face new challenges, and the group feels like a natural step in the development of Jula. The basic concept behind the group is to widen the value chain with a view to creating profitability on the basis of several platforms, says Joachim.