Peder Larsson

Peder Larsson stepped in as chairman of the Jula Holding Group in 2019. Before that he was chairman of Jula AB since 2015, and a member of the same board since 2012. Peder has extensive experience of retailing, among other things as CEO of both ICA Sverige and Hemtex.

– Jula is an exciting and interesting company, with a strong spirit of entrepreneurship, says Peder.